L'Etape du Tour - Act 2

6-7 July 2012 in Albertville and 12-13 July 2012 in Pau

  • A genuine meeting place  for all actors of the cycling community; it is at one and the same time an exhibition, with the showcasing and sales of your new products, and a celebration, with numerous special events organised across the two days.
  • A compulsory destination for the 10 000 riders  on each race who collect their race numbers here
  • Open free of charge  to the general public
  • More than 25, 000 visitors  in 2 days on each village

The « Welcome» Village offers a unique opportunity to:

  • Promote and sell  products and services related to the cycling industry
  • Test and launch  new products
  • Increase awareness  among a population of licensed cyclists, amateurs and enthusiasts from the cycling world
  • Demonstrate expertise  by offering advice to visitors
  • Capture the attention  of market observers

The Etape du Tour hence showcases a wide and varied range of products designed to satisfy the needs of 50 000 participants.

Download the presentation of the Villages of the Etape du Tour 2012 (.pdf)